LEVIATHAN Spring Summer collection 2009 will be presented at Pitti Uomo trade-show in Florence (Italy) from 18th to 21st June 2008. UWM's team looks like performing magic since the new brand strategy for European market started. Despite stiff competition from a slew of sportswear brands, the top brand LEVIATHAN is starting to conquer market share. LEVIATHAN collection will be presented at Sport & Sport by Padiglione Cavaniglia at booth B-26.

“Pitti Uomo is very sensitive to market signals” says Raffaello Napoleone, CEO of Pitti Immagine.  Its interlocutor is an increasingly knowledgeable and refined audience. The 26,000 plus directors and buyers from the most prestigious fashion stores who come to Florence are looking for product culture and are not willing to stop at the global lifestyle proposed by big brands. They want a selection of the most interesting brands in terms of style identity and product quality: in some cases they are big, well-established names with huge sales, in others they are niche brands that are well known among the trade, and are characterized by their research content. And, so it is why Pitti Uomo is the place where business and creativity come together, but it is also the most faithful and up-to-date picture of international fashions: from the great showcase of men’s elegance in the Main Pavilion to the new section Axessories inside the Fashion District, via the young talents at New Beat(s) and the luxury collections at Pitti Rooms and the plans and investments that the sportswear and informal brands are making in the fair. The opportunities generated at the menswear show have prompted us to play our cards now and to launch a new and vital project for women’s wear like Pitti W – Woman Precollection”.