European distributor UWM Italia launched the LEVIATHAN GQ European advertising campaign through 2008. The promoting activity is designed to strengthen LEVIATHAN brand by increasing awareness and understanding of the brand throughout Europe. Aimed primarily at the business community in Italy and whole Europe, the campaign places emphasis on the fact that LEVIATHAN is pioneering across a high range of outdoor clothing and technologies that significantly affect our lives and the world we live in. Amazing advertising will appear on GQ magazine in January 2008 and on-line in both Italy and Germany. This edition of GQ is a very special one in Italy as it's numbering as #100. Strong and singular images were requested by the editor to the advertisers to push the number as a real unique piece in Italian GQ history. For LEVIATHAN brand was adopted super-performing style BERAS in Ice colour over an Alaska Glacier artistic picture to have a very technical and aggressive impact on the very selected GQ public. As an extension of the campaign LEVIATHAN brand website has been developed to present the complete collection catalogue. 

GQ (originally Gentlemen's Quarterly) is a monthly men's magazine focusing upon fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. It is generally perceived as upscale and more sophisticated than lad mags, such as Maxim or FHM. Gentlemen's Quarterly was launched in 1957 in the United States as Apparel Arts, a fashion quarterly for men which was published for many years in association with Esquire. Apparel was dropped from the logo in 1958 with the spring issue after nine issues. In 1983 Conde Nast Publications took over the publication and editor Art Cooper changed the course of the magazine, introducing articles beyond fashion and establishing GQ as a general men's magazine in competition with Esquire. Subsequently, international editions have were launched as regional adaptations of the U.S. editorial formula. Jim Nelson was named editor-in-chief of GQ in February 2003; during his tenure he worked as both a writer and an editor of several National Magazine Award-nominated pieces. During Nelson's tenure, GQ has become more oriented towards younger readers and those who prefer a more casual style.