UWM Italia launched the LEVIATHAN on Vogue Sport in January 2008 its firts Italian advertising campaign through 2008. The promoting activity is designed to push LEVIATHAN brand by increasing awareness and understanding of it throughout Italy and Europe. Aimed primarily at the sportswear business community in Italy, the campaign places emphasis on the fact that LEVIATHAN is pioneering across a high range of outdoor and marine clothing and technologies that significantly affect our mentality to live sport and nature. Amazing advertising will appear on Leviathan on Vogue Sport magazine in January 2008. This Condenast edition of Vogue Sport is a very special one in Italy due to the Pitti trade-show taking place in Florence at the beginning of the month (9-12 January 2008). Pitti Immagine is simply the most importan male fashion show in Europe. LEVIATHAN brand adopted super-performing style BERAS in Ice colour over a wonderful Alaska glacier photo to have a very technical and aggressive impact over the Vogue Sport selected public of buyers. As an extension of the campaign LEVIATHAN brand website has been developed to present the complete collection catalogue.

Vogue was founded by Arthur Baldwin Turnure in 1892. When he passed away in 1909, Conde Nast picked it up and slowly began growing the publication. Today, there are different editions of Vogue published around the world: Australia, Brazil, China, France, Germany, Greece, India, Italy, Japan, Korea, Mexico, Portugal, Russia, Spain, Switzerland, Taiwan, United Kingdom and the United States. Under the ownership of New York-based magazine publisher Condé Nast and through a succession of women editors, Vogue is most famous as a presenter of images of high fashion and high society, but it also publishes writings on art, culture, politics, and ideas. On the way, it has helped to enshrine the fashion model as celebrity. Vogue is regularly criticized, along with the fashion industry it writes about, for valuing wealth, social connections, and low body weight over more noble achievements. The magazine celebrated its 115th birthday in 2007.