When LEVIATHAN’s trademark was bought by private equity firm UWM World Company Ltd from UWM Corporation, the new owners gave the CEO crown to Tom Werner, formerly of UWM Corporation’s Textile division of Perth, and moved the headquarters to Home Island on Cocos Keeling archipelago's in the Indian Ocean territories of Australia.

That helps explain why the brand is making powerful strides in Europe and had a serious growth in Australia. LEVIATHAN’s last Spring Summer 2008 collection dispensed with the “all-Australian” mantra and embraced some European influence thank to the close partnership with La Florens, the Italian ancient manufacturing group based in Florence. In January 2008 the UWM World Company will launch a premium collection inspired by the exploration activities of scientists belonging to Western Australian Oceanographic Team.

That latest endeavor is aimed squarely at European audiences. In Europe LEVIATHAN brand is going to invest on robust advertising campaigns. Power prediction: while the brand makes more inroads in Europe, LEVIATHAN keeps a high profile stateside as a philanthropist. “We are positioning this as a sportswear luxury collection with accessible prices. It fills that void between Italian designers and brands like Nautica or Henri Lloyd”, noted Tom Werner in a recent interview. Werner’s explained how LEVIATHAN’s enviromental culture and technical reputation will help to introduce the brand in prominent placement in key department and specialty stores.